![]() Sony should have enough physical albums available. It’s really hard to accomplish that nowadays.” One challenge: Adele’s streaming numbers are likely to be disproportionately low in the debut week compared to hip-hop and other pop acts, so her album’s first week performance will depend largely on physical sales. “If anyone can hit the million-unit-mark in the debut week, it’s Adele,” says a sales and commerce executive at a competing label, “but I don’t think she is going to do it. ![]() The question, the executive says, is how the album gets there and what that says about the potential for physical sales of a mainstream album in the streaming era.Īnother music executive says that “If Sony can meet the demand, it will definitely hit the million-unit mark” and suggests that it might do 1.5 times as well as Swift’s Folklore, which sold 845,000 - about 1.3 million - or half as well as 25, which would be about 1.75 million. “I don’t think there is any doubt it will hit a million consumption units,” a brick-and-mortar executive says. But most music executives are confident that 30 will generate a million album equivalent consumption units once streaming is included, and some brick-and-mortar retail executives think it may even sell more than a million copies, counting only vinyl, CDs and downloads. ![]() That was before streaming services became so dominant, of course. Taylor Swift Reveals 'Speak Now (Taylor's Version)' Lilac Marbled Vinyl
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